The Visual Interrupt
A hook needs to disrupt the user's mindless scrolling immediately. Start your video with high-impact motion: a sudden camera pan, a sharp zoom, or the absolute climax of an action sequence. Never start with a slow fade-in, a loading screen, or a static game menu.
Anatomy of a Viral Hook
1s
The Interruption
High-contrast visual motion + heavy bass drop or sound effect to stop the thumb.
2s
The Context
On-screen text appears quickly explaining what the viewer is looking at.
3s
The Payoff Setup
The action transitions, forcing the viewer to stay to see the resolution.
Real Game Examples
The "Fail" Hook
Example: Starting a clip by running through an empty forest for 4 seconds before an enemy finally appears on screen. The viewer already scrolled past by second two.